Aloha Lovely is an island-inspired lifestyle brand offering apparel and accessories as well as curated wellness, style, and travel content. Woman-owned and focused on creating a space that inspires other women to seek out their passions and live their best lives.
“I started Aloha Lovely as a blog in 2016 as a way to document life and adventure in Hawaii. It has evolved over the years to become a more focused space, where creativity and wellness merge. Where a woman could find her next favorite tee, try out a new smoothie recipe, or get inspired to travel somewhere new.”
“When I’m designing, I’m designing for a tribe. A tribe of women who are free-spirited explorers and dreamers. Who are searching for the perfect balance of design and comfort.
“I want women to feel their best when wearing Aloha Lovely apparel. My intent is to select fabrics that feel amazing and create designs that empower.”
Julie Estrella, Owner + Creative Director
